Gothic Lolita

We offer all kinds of Lolita dress: tops, pumpkin pants, suits, shoes, accessories and much more in different styles, including sweet lolita, classic lolita, gothic lolita, punk lolita and princess lolita.

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Gothic Lolita or "GothLoli", gosurori, sometimes known as "Loli-Goth", is a subcategory within the Lolita fashion, a popular street fashion among some Japanese girls, and at a lower level, among boys.
Lolita fashion is based on Victorian and Edwardian fashion and sometimes tries to imitate the look of Victorian porcelain dolls. The Rococo period has also been defined as an influence within the Gothic Lolita fashion. Gothic Lolita applies the aesthetics of Gothic fashion with a childlike look typical of Lolita fashion. The name and origin of the term GothLoli is a combination between lolita and gothic. The Gothic Lolita is the best known and practiced variant in Lolita fashion.

Gothic lolita

The Gothic Lolita style is often a combination of black and white, often black with white lace and usually decorated with tight ties and laces. Skirts are usually worn at knee height and are often added miriñaque or petticoat to add volume. Like ordinary Japanese fashion, socks are usually worn over the knee. To complete the style, children-like shoes like Mary Jane or the like are usually worn. It is also common to find in Victorian style Gothic Lolita tight blouses, and the designs are usually modest.
Some accessories may include small top hats, umbrellas and head ties. Mostly white or black, the accessories on the head are usually headbands or bandanas with bows or laces or even hats. The hair is usually worn curly or a curly wig is worn to complete the look similar to that of a porcelain doll. Blond or black dyes are the most popular.
Gothic Lolita clothing can also be accompanied by theatrical accessories such as handbags or other types of bags, sometimes in the form of bats, coffins and crucifixes, as well as pocket books, pocket watches and hat boxes. Teddy bears or other stuffed animals are in common use, and some companies make "gothic" versions of stuffed animals. In addition, some Gothic Lolita own Super Dollfie dolls, characteristics of Lolita fashion.


The typical GothLoli style originated in mid-1998 and became more accessible in several boutiques and stores in 2001. Some observers consider fashion as a reaction to the Kibu subculture of Shibuya, given that the majority of those participating in the Gothloli They disagree with this one. The popularity of Gothloli as a distinctive style reached its peak in 2004 and 2005 in Tokyo, and currently remains one of the "alternative" fashions among Japanese youth. Its popularity outside of Tokyo remains low but growing in many areas, as is the phenomenon of coffee meido related to it.

There is a common misconception that suggests that Gothic Lolita is influenced and popularized thanks to the image of some Visual Kei bands and artists. The artist Mana, leader and guitarist of the visual band Kei Malice Malizer, is given ample credit for helping to popularize the Gothic Lolita. He coined the term "Elegant Gothic Lolita" (EGL) and "Elegant Gothic Aristocrat" (EGA) to describe the style of his own fashion brand called Moi-même-Moitié and founded in 1999. Western fashion fans tend to mistakenly think that Mana is the creator of Lolita fashion and often make use of its EGL and EGA terms to describe all brands and styles of Lolita fashion. In general among Japanese Lolita followers, this term is applied to describe some subgenres of the Lolita style. Other influential figures on the scene include singer Kana, who frequently poses in fashion magazines related to the Gothloli, and Mitsukazu Mihara who drew the first eight covers of the Gothic & Lolita Bible magazine.

Gothic Lolita culture

In Japan, Gothic Lolita is a massly marketed phenomenon. Although it is not a fashion worn extensively, it maintains a high level of visibility, particularly in the streets of Tokyo and Osaka and, on television and in the manga. Fashion has transcended to other countries thanks, in part, to the western publication of the Japanese magazine FRUiTs, where the GothLoli style blends with that of other youth trends in Japan. Although most refer to Gothic Lolita as a fad, some people think that it is a lifestyle or subculture, considering themselves, and not their clothing, as Gothic Lolita.

Gothic lolita

Outside of Japan, Lolita fashion is perceived very little. However, it has begun to expand to some countries. Gothic Lolita, along with cosplay and other Japanese cultural phenomena, can sometimes be seen at concerts or anime conventions in Europe, Australia and the United States. The style has not been massively marketed outside of Japan. The best-known brands, such as Metamorphose, Baby, The Stars Shine Bright and Funhouse, have seen the international recognition that is beginning to be given to Lolita fashion, and have begun selling items in the international market. This is not even a very widespread practice, since many clothing designs produced in the West are not accepted by the Gothic Lolita community, because they are closely related to the Western Gothic subculture or be very similar to maids clothes, and not of quality of expensive Japanese brands. Gothic Lolita magazines are available for purchase through the Internet, particularly through Japanese bookstores that also sell material related to anime and manga. Gothic Lolita followers in Europe and the United States often make their own designs and clothing, sometimes offering them for sale to compensate for the difficulties of acquiring them from Japan.

Gothic Lolita in the West

Some girls of the Gothic subculture in the West have adapted some of the styles of Japanese GothLoli, and have created a market for this type of clothing (particularly through Internet auctions. The American company TOKYOPOP together with actress Courtney Love (who lived in Japan and who popularized kinderhouse fashion) they created Princess Ai, an original manga that features the Gothic Lolita style, and in the West there is usually a false idea that GothLoli is a variant of cosplay and not an alternative fashion style by itself.

Gothic & Lolita Bible

A particular magazine, Gothic & Lolita Bible (published at least once every season of the year), has played an important role in the promotion and standardization of style. The publication, which usually exceeds one hundred pages per edition, includes fashion tips, photographs, sewing patterns, clothing catalogs, ideas on interior decoration, and even recipes. Other magazines such as Kera and "Gosu Rori" (phonetics of Goth Loli spoken with a Japanese accent) are also aimed at fashion followers.

Gothic Subculture and Gothloli

Gothloli as a fashion is not strongly associated with any particular music style or external interests unlike Gothic subculture, and Gothloli fashion followers listen to a wide variety of music including J-pop and Visual Kei.

Gothic lolita

In Japan, the Gothic subculture is a minor subculture with a few followers, particularly because the emphasis on visual identity within Japanese youth culture makes other factors such as music and literature less important and, perhaps partially, because Christianity and Germanic culture are not integral parts of society. In Japan, people who have heard the term of Gothic subculture or Goth assume that it is a simple contraction of Gothic Lolita, except for the "Gothic" themselves, who place a strong emphasis on the differences of both. Likewise, some Western observers assume that the Gothloli is the Japanese version or the equivalent of the Gothic subculture in that country, mainly because of the similarities in fashion between both.

Previously, in Tokyo, the main "Gothic" events, such as Tokyo Dark Castle, also attracted a remarkable number of Gothloli followers. However, since 2005 the number has decreased considerably, now attracting primarily followers of Gothic, industrial and metal music. In contrast, Visual Kei concerts attract a considerable number of Gothloli followers but virtually no "Gothic".

Anime, video games and manga

Due to the popularity of this elaborate style, some characters inspired by Gothic Lolita fashion can be found in numerous anime and manga works. Some of the highlights are Paradise Kiss, Coyote Rgtime Show, Le Portrait de Petit Cossette, Rozen Maiden, Sister Princess, Godchild, Karin, Tsukuyomi, Moon Phase, Othello, Chobits, Death Note, xxxHolic, Tsubasa Chronicle, Princess Princess, Yaruki st Cherry High School Princess Ai, Kamichama Karin, DIGI Charat, Pitaten, Full Moon wo Sagashite, venys Versus Virus, many of Kaori Yuki's works and all of Mitsukazu Mihara.

The 2006 anime, Yamato Nadeshiko Shichi Henge, also known as The Wallflower, includes four sisters who attend the main character's high school and are called the Goth Loli sisters (Lassine, Madeline, Roxanne and Yvone). They always appear in a purely comical sense and go on stage singing "Goth! Goth! Loli! Loli!"

In some manga, such as X-Day, the Lolita is presented as a method of individualization, seeking to make the character less shy. Most of these titles are aimed particularly at male fans rather than the Lolitas themselves. However, a large number of girls perform in manga events such as Comiket. Many buy doujinshi based on their favorite bands, dolls and character movies; and others are interested in other types of clothing, including cosplay. However, the k style is not considered cosplay, but an alternative fashion.

In the field of video games, SNK not long ago included a Gothic Lolita: Nihon Beart, in his famous saga The King of fighters (in the Maximum Impact chapter).